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🍖 Feed Instinct, Fuel Greatness — Because your dog deserves the best!
Purina ONE True Instinct Dry Dog Food delivers 30% high-quality protein from real turkey and venison, supporting muscle strength and heart health. This natural, vet-recommended formula contains no fillers or artificial additives, enriched with omega-6 fatty acids and antioxidants for a healthy skin, coat, and immune system. Crafted in U.S. facilities, it offers complete, balanced nutrition tailored for active adult dogs.











| ASIN | B00DE7WKSG |
| Additional Features | Active, All Natural, Energy & Vitality Support, Heart Health, High-Protein, Hip & Joint Support, Muscle Support, No Animal By-Products, No Artificial Colors, No Artificial Flavors, No Artificial Preservatives, Nutrient Dense, With Vitamins |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Allergen Information | Allergen-Free |
| Animal Food Diet Type | Limited Ingredient |
| Animal Food Ingredient Claim | No Artificial Colors, No Artificial Flavors |
| Animal Food Nutrient Content Claim | High Protein |
| Best Sellers Rank | #163 in Pet Supplies ( See Top 100 in Pet Supplies ) #16 in Dry Dog Food |
| Brand | Purina ONE |
| Brand Name | Purina ONE |
| Breed Recommendation | All Breed Sizes |
| Container Type | Bag |
| Customer Reviews | 4.6 out of 5 stars 18,240 Reviews |
| Dog Breed Size | All |
| Flavor | Turkey & Venison |
| Global Trade Identification Number | 00017800154536 |
| Included Components | One (1) 27.5 lb. Bag - Purina ONE High Protein, Natural Dry Dog Food, True Instinct With Real Turkey & Venison |
| Item Form | Pellet |
| Item Type Name | Dog Food |
| Item Weight | 27.5 pounds |
| Manufacturer | Nestle Purina Pet |
| Manufacturer Part Number | 017800154536 |
| Model Number | 178588 |
| Number of Items | 1 |
| Occasion | Birthday |
| Pet Type | Dog |
| Product Benefits | High-quality, natural nutrition with 30% protein |
| Recommended Uses For Product | Active, Muscle Support, Heart Care |
| Special Ingredients | holistic |
| Specific Uses For Product | active |
| Target Species | Dog |
| UPC | 017800154536 740023146001 |
| Unit Count | 440 Ounce |
| Warranty Description | Purina guarantees outstanding quality and taste. If for any reason you’re not satisfied, simply let Purina know why. Please contact Purina directly at (800) 778-7462 within 60 days of date on receipt for assistance. Or, feel free to mail your original purchase receipt with the price circled, a brief explanation of why you were dissatisfied with our products, the “Best If Used By” date box from the… |
M**A
Dogs love it
Not blue buffalo, but not kibbles and bits. Perfect in between. All my dogs love it and they are extremely healthy. Price is great. Ingredients are readable. Comes with soft bits and hard bits mixed in. Overall great, have been using for years.
R**L
Best dog food for my Dobermans!!!
Purina one true instinct is my go to brand for my Dobermans. 🐾 so many nutrients, helps my dogs joints considering her breed, age and weight (Doberman, 4 y/o, 83lbs), healthy gums, skin and coat. This one in particular is one of my dogs favorite considering the venison flavor. I like to make white rice and boil chicken to sprinkle on top of her dog food or just simply adding 1-2 eggs. This bag is worth your money! So much food. The dog food of course stinks to me but my dog loves it 😆
B**A
Awesome product!
Great product! My dogs absolutely love it! Easy on tummy’s. Quality food and I absolutely recommend
K**N
My picky eater finally cleans his bowl!
I have two dogs with very different needs, and this food has been a win for both of them. My German Shepherd/Great Pyrenees mix used to sort through his bowl and pick out the pieces he actually wanted leaving half his food behind depending on the brand. With Purina ONE True Instinct, he eats every single bite. No sorting, no leftovers. That alone sold me. My older Pitbull is the other reason I keep coming back to this food. She had some noticeable joint stiffness for a while and I wasn't sure how much longer she'd be her active self. Since switching, she's been moving around like she's got a new lease on life. I can't say enough about the difference it's made for her. The 36 lb. bag is great value for multi-dog households. Highly recommend, especially if you've got a picky eater or a senior dog who needs a little extra support.
A**.
High-protein and well-liked, but not the cleanest ingredient list
This dog food is a solid option if you’re looking for something high in protein with real meat as the first ingredient. It uses real turkey and venison and delivers around 30% protein, which helps support muscle and overall health. My dog seemed to enjoy the taste, and the mix of crunchy kibble and meaty pieces makes it more appealing than basic dry food. It’s also widely available and reasonably priced compared to premium brands. On the downside, while it markets itself as natural, the ingredient list still includes fillers like grains and some processed ingredients, so it’s not as “clean” as higher-end options. Overall: A good mid-range dog food that balances nutrition and cost well—great for everyday feeding, but not top-tier if you’re looking for premium ingredients.
W**H
Good quality
Good price
M**R
Great dog food
My dogs love this food. They eat it on a daily basis, and they love the little freeze dried pieces the best. Purina is a trusted brand, and I will continue to feed my dogs the food that they love.
T**S
Easy Ordering, Great Dog Food!
Our dogs are allergic to quite a lot of things and this food is perfect for them. We’ve been avid customers of Purina for decades now! We received both bags together and they were delivered before our expected delivery date. Will definitely order again!
T**L
Dog likes it too!
I think it's great but I have to figure out a way to stop the dog from eating it off my plate!
D**.
A mis perros les encanta
Tengo dos perros, uno de 10 años (pastor australiano y otro de 1 año (border collie) y a ambos les encanta, se emocionan mucho cuando les voy a dar su comida, les raciono dos veces al día y si solo comen croquetas sus heces son escasas a comparación de otros alimentos secos para mascotas
M**E
Too expensive i could buy double the amout on different seller idon’t know what happening but
Too expensive crazy it’s a steel
P**T
2 très petits sacs pour 66$
Prix exagéré 66$ pour deux sacs de 3,4 lbs. Je commande en ligne pour ne pas lever de sac lourd avec des hernies discales, je pensais avois 3,4 kg. Ça a pris 2 semaines à avoir ma commande et n'a pas été livré chez-moi, même après 2 appels.
Trustpilot
1 week ago
1 week ago