











🎯 Unlock your boldest brown yet—no brass, all brilliance!
L'Oréal Technique HiColor Browns & Blondes is a permanent hair color designed specifically for dark hair tones, lifting 3-4 levels in one step without pre-lightening. Its rich creme formula conditions hair while delivering intense, long-lasting color that neutralizes brassiness. With a quick 30-minute processing time, it offers salon-quality results tailored for busy professionals seeking vibrant, fade-resistant shades.









| ASIN | B0002Z8PAA |
| Best Sellers Rank | #8,724 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #101 in Hair Color |
| Customer Reviews | 4.4 4.4 out of 5 stars (2,271) |
| Is Discontinued By Manufacturer | Yes |
| Item model number | 5110 |
| Manufacturer | L'Oreal Technique |
| Product Dimensions | 6.65 x 1.85 x 6.65 inches; 2.47 ounces |
| UPC | 657201051104 |
D**Z
As advertised
Nice hair color love it
N**A
Best Hair Dye but read on to know EXACTLY what you're getting
Best Red Hair dye I've ever used. It comes with a slight bleach in it. My hair is pitch black and it took me some trial and error with a LOT of products to get it right. On the parts of my hair where I experimented, they didn't dye as easily, but the virgin came out blood red, especially when mixed with a bit of red! It's good I bought 4 because the next day, I used the other two to redye some of the darker spots and make it all even. It really does look like a salon-quality! When the dye comes out, my hair looks brown or a bit coppery, but it doesn't bother me at all. Brown is nice. Red is a hard color to keep up with, so dying the hair every two months (maximum) is best. Every month minimum is good. As a touch up, using this product on the roots and another red dye probably from manic panic on the already dyed hair will help keep the hair healthy. It's not good to continually bleach one's hair. If you don't want a POWERFUL and STRONG bright magenta and red to be showing, you can use the other L'oreal Excel Hicolor red or magenta that is NOT hilights. The hilights branch come out brighter and stronger. I didn't know this from the beginning and mixed the two products, wondering why my black hair didn't turn red! Contrarily, you can also use a 20 developer with this hilights Magenta and it would come out very nicely but not as strong as with a 30 developer. Oh and as a last advice, to prevent any bleaching damage, organic/virgin cocoanut oil can be applied to the hair graciously as least an hour ahead of dying. This helps your hair to dye easier and prevents damage. My hair is actually softer than before I dyed it because I used it! I hope this review helps. :D
K**Y
Good product
Good quality high lift brown dye. Does not damage hair.
N**Y
Good
Good
A**S
i love ittt
sooo good i use it on my hair everytime the only problem id say i have is it being dry after but i guess thats a given, make sure to oil!!
A**G
This works!
I didn't think this would work as well as it did, but I went from a dark brown to a very nice blonde. The vanilla champagne does not take super well on silver hairs, but the effect it gave my hair is Amazing! Follow the instructions and trust the process (I was very very skeptical while it processed), it does wonders!
M**N
Worst thing I've ever used on my hair as an experienced dyer
This doesn't do what it says at ALL. It lifted my regrowth way passed the color on the bottle and did nothing to my regular hair. It won't work for hair with even a speck of dye in it. I am so upset I wasted money on this and the developer on top of it. All it did was bleach my roots and now I look like someone balding and it's going tp cost me even more to fix. I want my money back.
A**�
I love it!
So cute I did ginger and blonde!! 😍
N**S
I used this with 30 developer as recommended on dark brown virgin hair and it did nothing. Waste of money.
ف**ح
شهرين وماوصلتكم ولا رجعتو فلوس ايش الخدمه هذي السيئه جداااااااا ماشفت اسوء من كذاااا دفعت كل الاقساد وانتم مراجعتو لي فلوسي اقسم بالله اسوء من كذا مافي ولا في اي تجاوب
P**E
Great color and easy to use.
S**Y
Doesn't come with developer or gloves, you have to buy the developer separately which I didn't realise, for £20 you would think everything would be included. Not worth the price
J**Y
This is the most amazing hair product for anyone wanting to go from a dark hair colour to magenta, even over dyed black. I sing it's praises to everyone. I used to bleach my hair to get to a pink colour which completely damaged it but with this I don't have to. I LOVE IT xoxox
Trustpilot
3 days ago
2 months ago