---
product_id: 100878554
title: "Natural Instincts Demi-Permanent Hair Dye, 5R Medium Auburn Hair Color, Pack of 3"
brand: "clairol"
price: "¥9188"
currency: JPY
in_stock: true
reviews_count: 12
category: "Clairol"
url: https://www.desertcart.jp/products/100878554-natural-instincts-demi-permanent-hair-dye-5r-medium-auburn-hair
store_origin: JP
region: Japan
---

# Zero ammonia, gentle on hair 37 natural shades, demi-permanent Infused with Coconut Oil + Aloe Natural Instincts Demi-Permanent Hair Dye, 5R Medium Auburn Hair Color, Pack of 3

**Brand:** clairol
**Price:** ¥9188
**Availability:** ✅ In Stock

## Summary

> 🎨 Unlock your natural glow with zero damage—color that cares and dares!

## Quick Answers

- **What is this?** Natural Instincts Demi-Permanent Hair Dye, 5R Medium Auburn Hair Color, Pack of 3 by clairol
- **How much does it cost?** ¥9188 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/100878554-natural-instincts-demi-permanent-hair-dye-5r-medium-auburn-hair)

## Best For

- clairol enthusiasts

## Why This Product

- Trusted clairol brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gray-Blurring Technology:** Subtly covers visible grays while maintaining a natural, vibrant look that keeps you confidently camera-ready.
- • **Vegan & Ammonia-Free Formula:** Protect your hair with a nourishing, zero ammonia blend enriched with Coconut Oil and Aloe for silky smoothness.
- • **All-in-One Easy Application Kit:** Includes color cream, activator, conditioner, gloves, and instructions for salon-quality results at home.
- • **Effortless, No-Commitment Color:** Enjoy rich, radiant medium auburn that gradually fades—perfect for experimenting without long-term commitment.
- • **Wide Shade Range for Every Mood:** Choose from 37 stunning shades to express your unique style and keep your look fresh and on-trend.

## Overview

Clairol Natural Instincts Demi-Permanent Hair Dye in 5R Medium Auburn offers a vegan, zero ammonia formula enriched with Coconut Oil and Aloe. This gentle, no-commitment hair color blurs grays and delivers rich, radiant shine with 37 natural shades to choose from. The all-in-one kit ensures easy application and salon-quality results, making it a top choice for vibrant, healthy-looking hair.

## Description

Clairol Natural Instincts enhances your look with rich, radiant color and glossy, gotta-have-it shine! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually . Available in 37 natural-looking shades, so you can find the black, brunette, blonde, or red hue that's totally you. Discover your natural way to shine with Clairol Natural Instincts! *Learn more about Vegan on our website.

Review: I only use this brand - I only use Clairol Natural Instincts Demi-Permanent Hair Dye, 5R Medium Auburn Hair Color for 20 years. It leaves my hair a beautiful shade of auburn that I haven’t found with other brands. It’s very easy to apply and rinse out after 25 minutes. After I use the conditioner that comes with the kit, my hair doesn’t have any frizz, not damaged and it’s shiny and soft.
Review: Color and No Damage - I really love that the color came out exactly as pictured and doesn’t feel like it damaged my hair at all! It is definitely demi permanent so a great way to check out new options. I recommend heavily!

## Features

- Enhance your look with rich, radiant color and glossy, gotta-have-it shine!
- It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant.
- This Vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually
- One hair color application kit: Color cream Formula, Activator, Brilliant Shine Conditioner, gloves & intructions leaflet
- Available in 37 shades of blonde, brown, black and red

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B07L1PJ3GS |
| Best Sellers Rank | #7,287 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #92 in Hair Color |
| Customer Reviews | 4.4 4.4 out of 5 stars (5,164) |
| Item model number  | KKYUS-JUN03PPO9378 |
| Manufacturer  | Clairol |
| Product Dimensions  | 7.11 x 3.59 x 6.35 inches; 1.55 Pounds |

## Product Details

- **Brand:** Clairol
- **Color:** 5R Medium Auburn
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Demi-permanent, gentle color with a boost of shine. Blurs visible grays & washes away gradually.

## Images

![Natural Instincts Demi-Permanent Hair Dye, 5R Medium Auburn Hair Color, Pack of 3 - Image 1](https://m.media-amazon.com/images/I/81dW21yTdDL.jpg)

## Questions & Answers

**Q: Is Natural Instincts permanent?**
A: Natural Instincts is a demi-permanent conditioning hair color that washes away gradually and lasts up to 28 washes.

**Q: Does Natural Instincts hair color cover gray hair?**
A: Natural Instincts enhances your natural color, boosts shine but doesn't cover grays 100%.

**Q: Should I apply Natural Instincts to dry or damp hair?**
A: Apply to dry hair that's free of styling product build-up. Don't use shampoo for 24 hours after coloring.

**Q: Will Natural Instincts damage my hair?**
A: No! Natural Instincts is a gentle demi-permanent hair color with coconut oil + aloe and zero ammonia.

**Q: Does hair type (curly or straight, dry or oily, coarse or fine) affect color timing?**
A: Yes, do a strand test before coloring your whole head to ensure you have the timing down.

## Customer Reviews

### ⭐⭐⭐⭐⭐ I only use this brand
*by T***Y on December 18, 2025*

I only use Clairol Natural Instincts Demi-Permanent Hair Dye, 5R Medium Auburn Hair Color for 20 years. It leaves my hair a beautiful shade of auburn that I haven’t found with other brands. It’s very easy to apply and rinse out after 25 minutes. After I use the conditioner that comes with the kit, my hair doesn’t have any frizz, not damaged and it’s shiny and soft.

### ⭐⭐⭐⭐⭐ Color and No Damage
*by C***N on January 26, 2026*

I really love that the color came out exactly as pictured and doesn’t feel like it damaged my hair at all! It is definitely demi permanent so a great way to check out new options. I recommend heavily!

### ⭐⭐⭐⭐⭐ Great bright red color for blondes
*by L***S on April 27, 2025*

This is great hair color but this color is more reddish than appears if your hair is a light color. For more brownish color go with golden light brown. It has perfect mount iof auburn red mix that looks more natural. .but if bright red is your color it must be blonde ir grey to take that color . I mix this color thought with light golden brown to get auburn high lights. Mix half and half of each tube's and tighten lids fir next time.

## Frequently Bought Together

- Clairol Natural Instincts Demi-Permanent Hair Dye, 5R Medium Auburn Hair Color, Pack of 3
- Clairol Natural Instincts Demi-Permanent Hair Dye, 5 Medium Brown Hair Color, Pack of 3
- Clairol Natural Instincts Demi-Permanent Hair Dye, 8G Medium Golden Blonde Hair Color, Pack of 3

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-02-03*