---
product_id: 100041908
title: "Rouge Signature Matte Liquid Lipstick, 110 I Empower, 1 Count (Pack of 1)"
brand: "l'oreal paris"
price: "¥2118"
currency: JPY
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.jp/products/100041908-rouge-signature-matte-liquid-lipstick-110-i-empower-1-count
store_origin: JP
region: Japan
---

# 24hr long-lasting wear 12 bold matte shades Ultra-lightweight oil-in-water formula Rouge Signature Matte Liquid Lipstick, 110 I Empower, 1 Count (Pack of 1)

**Brand:** l'oreal paris
**Price:** ¥2118
**Availability:** ✅ In Stock

## Summary

> 💄 Own your power with a swipe of fearless matte

## Quick Answers

- **What is this?** Rouge Signature Matte Liquid Lipstick, 110 I Empower, 1 Count (Pack of 1) by l'oreal paris
- **How much does it cost?** ¥2118 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/100041908-rouge-signature-matte-liquid-lipstick-110-i-empower-1-count)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Statement shades:** Choose from 12 trendsetting matte hues designed to empower your unique style and make every look unforgettable.
- • **Barely-there feel:** Ultra-lightweight oil-in-water formula delivers a breathable, comfortable matte finish without drying out your lips.
- • **All-day confidence:** Experience up to 24 hours of vibrant, smudge-proof color that keeps you flawless from dawn to dusk.
- • **No compromise matte:** Enjoy a soft-matte finish that’s bold yet feather-light—ditch the heavy, cakey lipsticks for good.
- • **Effortless application:** Smooth, creamy texture glides on easily for a precise, high-impact color statement in just one swipe.

## Overview

L'Oreal Paris Rouge Signature Matte Liquid Lipstick in shade 110 I Empower offers a revolutionary oil-in-water formula that delivers 24-hour, ultra-lightweight, smudge-proof matte color. With 12 bold shades to choose from, this liquid lipstick combines long-lasting wear with a breathable, comfortable finish, perfect for the modern professional seeking effortless, statement-making lips.

## Description

Product Description Sign your lips in statement colour with new L'Oreal Paris Rouge signature liquid Lip ink. A collection of 12 ultra-matte Lip inks that combine unapologetically bold colour with a super-lightweight finish, for the ultimate bare-lip sensation. Say goodbye to compromise- long-lasting no longer means thick, heavy and uncomfortable matte finish. The Oil-in-water formula lets lips breathe, leaving a memorable mark but a forgettable feel for the ultimate all-day comfort. Every swipe will provide an instant pure colour statement that lasts With a soft-matte finish. With 12 on-trend shades from dusty Greige to deep plum and pillar box red- every woman can sign her look with her own statement colour. With Rouge signature, less is more. Less texture, more colour. Less excess, more impact Ingredients AQUA / WATER / EAU ● DIMETHICONE ● OCTYLDODECANOL ● ISODODECANE ● BUTYLENE GLYCOL ● ALCOHOL ● ACRYLATES/POLYTRIMETHYLSILOXYMETHACRYLATE COPOLYMER ● CETYL PEG/PPG-10/1 DIMETHICONE ● TRIMETHYL PENTAPHENYL TRISILOXANE ● DISTEARDIMONIUM HECTORITE ● POLYGLYCERYL-4 ISOSTEARATE ● MAGNESIUM SULFATE ● PHENOXYETHANOL ● PROPYLENE CARBONATE ● SYNTHETIC FLUORPHLOGOPITE ● PEG/PPG-18/18 DIMETHICONE ● ALUMINA ● DISODIUM STEAROYL GLUTAMATE ● ALUMINUM HYDROXIDE ● LINALOOL ● PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE ● TOCOPHEROL ● PARFUM / FRAGRANCE ● [+/- MAY CONTAIN / PEUT CONTENIR CI 77891 / TITANIUM DIOXIDE ● CI 77491, CI 77492, CI 77499 / IRON OXIDES ● CI 45410 / RED 28 LAKE ● CI 15850 / RED 7 ● CI 45380 / RED 22 LAKE ● CI 15985 / YELLOW 6 LAKE ● CI 42090 / BLUE 1 LAKE ● CI 19140 / YELLOW 5 LAKE ● P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1. Apply the product to the lips with the applicator. 2. Allow to dry for a few seconds before closing the mouth to allow the product to dry completely. Safety Warning May cause allergic reaction in some users. See more

Review: Great cool toned light pink - Shade 109 - Savour A wonderful cool toned, true cool light pink. It can be so hard to find good cool shades if you're like me, a very fair/pale lady. It doesn't pull orangey or warm on the lips, as so many can do when applied. It will suit any cool undertoned ladies in fairness, but as a very fair, Light Summer Colour Palette, it can be so tricky to find the right tones to suit me. It's comfortable to wear. Applies easily and has a soft, creamy texture. I don't find it very long wearing at all, but I don't mind reapplying lip products during the day. I would but it again.
Review: Great price and lovely colour - Fabulous and stays on for ages. This is the 3rd time I have bought this. Great price also.

## Features

- 12 statement matte shades
- Ultra-lightweight, bare-lip sensation
- No flaking, no smudging, no drying-out
- Unique oil-in-water formula
- Please check PAO (Period After Opening) symbol which denotes the product expiry time, post opening the pack
- Lasts for up to 24hrs

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07KMQYZZG |
| ASIN  | B07KMQYZZG |
| Best Sellers Rank | 2,632 in Beauty ( See Top 100 in Beauty ) 28 in Lipsticks |
| Brand | L'Oreal Paris |
| Colour | I Empower |
| Customer Reviews | 4.2 4.2 out of 5 stars (12,256) |
| Customer reviews | 4.2 4.2 out of 5 stars (12,256) |
| Date First Available | 1 Nov. 2018 |
| Format | Liquid |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 19 x 20 x 108 millimetres |
| Item model number | 3600523543700 |
| Item model number  | 3600523543700 |
| Item weight | 0.03 Kilograms |
| Manufacturer | L'Oréal |
| Manufacturer  | L'Oréal |
| Package Weight | 0.03 Kilograms |
| Package dimensions | 10.7 x 1.8 x 1.8 centimetres |
| Product Dimensions | 1.9 x 2 x 10.8 cm; 30 g |
| Product Dimensions  | 1.9 x 2 x 10.8 cm; 30 g |
| Skin type | All |
| Special features | Permanent Colour, light formula |
| Speciality | permanent color, light formula |
| Target audience | Women |
| Volume | 7 Millilitres |

## Product Details

- **Age range (description):** Adult
- **Brand:** L'Oreal Paris
- **Colour:** I Empower
- **Finish type:** Matte
- **Item form:** Liquid
- **Material Type Free:** Preservative Free
- **Product benefits:** Hydrating
- **Skin tone:** All
- **Special ingredients:** Pro-Retinol
- **Speciality:** permanent color, light formula

## Images

![Rouge Signature Matte Liquid Lipstick, 110 I Empower, 1 Count (Pack of 1) - Image 1](https://m.media-amazon.com/images/I/51IJq8eMzdL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: Is this product vegan please?**
A: No this product is not vegan

**Q: Can I buy one only?**
A: Yes

**Q: My item never came ?**
A: It came

**Q: Is this permanent x**
A: It’s kind of permanen, it’s longwear lipstick, and you don’t feel it on your lips and even doesn’t dry on lips. It’s amazing product, my favourite lipstick ever, i have tried different expensive brands, but this one is the best and unique.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great cool toned light pink
*by B***A on 21 February 2026*

Shade 109 - Savour A wonderful cool toned, true cool light pink. It can be so hard to find good cool shades if you're like me, a very fair/pale lady. It doesn't pull orangey or warm on the lips, as so many can do when applied. It will suit any cool undertoned ladies in fairness, but as a very fair, Light Summer Colour Palette, it can be so tricky to find the right tones to suit me. It's comfortable to wear. Applies easily and has a soft, creamy texture. I don't find it very long wearing at all, but I don't mind reapplying lip products during the day. I would but it again.

### ⭐⭐⭐⭐⭐ Great price and lovely colour
*by B***L on 13 February 2026*

Fabulous and stays on for ages. This is the 3rd time I have bought this. Great price also.

### ⭐⭐⭐⭐ Occasional wear rather than daily.
*by R***B on 25 June 2025*

I've been looking for a new shade of lipstick so I've been trying a few different ones. This is definitely high on the list of my new favourites in terms of colour. I would say it has quite thin consistency and runny so feels like more of a lip stain. You need to let it dry but it doesn't take too long. The applicator is so easy to use and goes on smoothly and evenly. My main issue is the staying power , don't get me wrong it's not the worst I've used by any means but could definitely be better.

## Frequently Bought Together

- L'Oreal Paris Rouge Signature Matte Liquid Lipstick, 110 I Empower, 1 Count (Pack of 1)
- e.l.f. Cream Glide Lip Liner, Shape & Sculpt Lips, High-Pigment Pencil, Semi-Matte Finish, Vegan & Cruelty-Free, Mauve Aside
- Rimmel Lasting Finish 8HR Lip Liner, 90's Nude, Highly Pigmented Formula, Long-Wearing Creamy Colour, Precise Application and Seamless Blend, For Big & Plump Lips, Vegan & Cruelty Free, 1.2g

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**Shop now:** [https://www.desertcart.jp/products/100041908-rouge-signature-matte-liquid-lipstick-110-i-empower-1-count](https://www.desertcart.jp/products/100041908-rouge-signature-matte-liquid-lipstick-110-i-empower-1-count)

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-03-18*